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What Bird Watching Can Teach You About Marketing

Bird watching girl

I have a bit of a confession to make.

Recently, since our beloved little dog passed away, I have found myself with a new, somewhat unexpected pastime, something that strangely fulfils, albeit temporarily, my need to nurture.

Something that lessens my sadness, makes it a little more bearable, allows me to work through the loss better if you like.

My new fascination?


Or more precisely bird watching.

Okay, I know how it sounds, but it’s not on any grand ‘Bill Oddie’ scale.

I still can’t tell a shrike from a siskin.

But lately, I have been watching the multitude of birds in our garden, and what a revelation it’s been!

Now, I know not everyone is into birds but bear with me…because I have noticed something quite fascinating that perfectly relates to my marketing messages.

You see, as novices, my husband and I did not know the first thing about attracting birds to the garden.

Many of them came anyway, thanks to the fact that we don’t use pesticides and are blessed with some beautiful trees.

(Our garden does not come with any artificial bells and whistles. Shiny object syndrome is certainly not an issue – but that’s not where I am going with this, although it plays a small part.)

It’s more the fact that because we had little idea how to best attract these marvellous little creatures, we played around with where to hang the bird feeders, researched what to fill them with, where to put the birdhouse and their little bath (in front of my office window in case you were wondering😉 ).

At first, we waited…and we watched…and we waited…

And nothing happened.

But then, after we had tested lots of different things, made a few tweaks here and there, we gradually found out what worked and what didn’t, and what best attracts our little feathered friends.

As we began to get the results we desired, our ‘marketing message’ (and target audience) became a lot more clear, focused and compelling.

We had basically optimised the conversion rate of bird to feeder! And got a lot more bites, (or is that pecks?) to the feed.

So, the moral of this story?

You don’t need all the bells and whistles, the shiny objects, the expensive courses to get real results.

You just need to craft the right message, to the right audience at the right place at the right time.

And then your ‘garden’ will become an oasis of ‘clients’ too!

How’s that for a bird-related copy story!

Obviously, if you want help with crafting your marketing message or putting together your sales feed(er) – sorry, I mean page – do let me know.


P.S. If you want a sales page written for you that will:

• Get across your irresistible offer without sounding cheesy or ruffling any feathers

• Calls out your target audience in their language

• Attracts the right people who need your help (and not the ones who don’t)

Then The Utterly Compelling Sales Page Package is the fully-fledged package for you!

Go on, let me take you under my wing. 

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