The Utterly Compelling Copywriter | Strategic Brand & Marketing Communications

The Story of the Anti-Sales Guy

the anti sales guy

I REALLY wanted a dictaphone. I had this wonderful idea that I would interview interesting people I knew and then tell their story, and a dictaphone was a great way to record these interviews as well as my own ideas. I didn’t really care too much about the price either. I just wanted it like […]

Some Sharp Advice From A Medieval Assassin

Borgia

Micheletto Corella was a ‘condottiero’, an assassin, and loyal subject of Cesare Borgia of Borgia family fame; the Italian Renaissance family with a scandalous reputation. In fact, Cesare Borgia himself was the inspiration for The Prince by Machiavelli. But that’s another story for another time. Anyway, during sword training one day with Cesare (in preparation […]

5 Reasons Your Business Should Follow the Seasons

It’s a foolish person who tries to defy the laws of nature, time or change. By following the rhythm encoded in the seasons, a business can prosper, grow and thrive. Here are my 5 seasonal tips: 1) Treat a new business like a gardener cares for their delicate spring plants. Companies are especially vulnerable at […]

Enjoy this content? Leave a comment or share it on social media :-)