All posts in "Writing"

10 People Whose Names Perfectly Match Their Job

aptronym

‘I wandered lonely as a cloud’ – William Wordsworth He may have famously penned a poem about daffodils and waxed lyrical about wandering ‘lonely as a cloud’, but William Wordsworth was definitely not alone in one thing. Something that made him stand out from the crowd. Yep. His name was an aptronym. Aptro what? An […]

Copywriting and the Art of Zen

There is an old Buddhist quote that says: ‘When you meet a swordsman, draw your sword. Do not recite poetry to one who is not a poet’. It is a quote popularised by Robert Greene in his excellent book The 48 Laws of Power. And while it rings true in warfare, i.e. always know who […]

3 Daily Non-Negotiables For Your Copywriting Business

Every single day I do 3 things, regardless. It doesn’t matter if it’s Christmas day, my birthday or I’m on holiday, or even when I am feeling under the weather; these are my 3 daily non-negotiables: 1) Write – Every single day I write something. Whether it’s an article, client work, or simply jotting down […]

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