The Story of the Anti-Sales Guy

I REALLY wanted a dictaphone. I had this wonderful idea that I would interview interesting people I knew and then tell their story, and a dictaphone was a great way to record these interviews as well as my own ideas. I didn’t really care too much about the price either. I just wanted it like […]

What Bird Watching Can Teach You About Marketing

I have a bit of a confession to make. Recently, since our beloved little dog passed away, I have found myself with a new, somewhat unexpected pastime, something that strangely fulfils, albeit temporarily, my need to nurture. Something that lessens my sadness, makes it a little more bearable, allows me to work through the loss […]

Copywriting and the Art of Zen

There is an old Buddhist quote that says: ‘When you meet a swordsman, draw your sword. Do not recite poetry to one who is not a poet’. It is a quote popularised by Robert Greene in his excellent book The 48 Laws of Power. And while it rings true in warfare, i.e. always know who […]